Kitkat has been identified as everyone’s favourite chocolate bar

A recent survey reveals that Kitkat has hit the first position as world’s favourite chocolate. We can happily consume as much chocolate and not feel a grain of guilt. While Mikly Way finds most favourable response a particular segment, Kinder Bueno too has a few sights set on grabbing it. But the cocoa serves that now makes a wonderful treat is none other than the flavourful Kitkat. The chocolate dipped in wafer not only tastes as delicious as it actually sounds, but has also gained a competitive edge over several worthy market players, according to a survey on Ranker.com. Brand’s close contenders Twix and Snickers have hit the second and third spot, respectively. The criteria used to select the best chocolate maker is regularly updated through an online voting system that emphasises that the confectionery must be in the form of bar, pieces, balls, eggs, banning cups, bits, or patties.

More than 100,000 chocolate fans voted for their favourite confectionery, lunchbox snack from Nestlé, but what has left many wondering, how amidst Lindt, Crunchies and Toblerone did Kitkat as the most preferred chocolate bar. Many believe that the number one position has a lot to do with its global presence in the corner shops worldwide. This wafer chocolate is available to purchase in many regions than most of its contenders. According to a news article published in the Independent, Andy Baxendale a leading confectionery consultant emphasized that the Kitkat’s paramount popularity is due to its simplicity, nostalgic value and constant branding initiatives. Andy added, “There can’t be many people left who remember the pre-KitKat world. “ He told, “The combination of crunchy wafer plus the perfect layer of chocolate on the outside hits home every bite and takes me straight back to my childhood.”Plus, the red wrapper is instantly visible and is virtually unchanged since its inception.”